Search advertising: How much will search engine advertising cost in 2025?
In 2025, Search Advertising reaffirms itself as one of the most profitable and prioritized pillars of digital marketing
In 2025, Search Advertising reaffirms itself as one of the most profitable and prioritized pillars of digital marketing. According to data from the latest Statista study, this segment will attract a global investment of $330 billion, spread across traditional search engines (Google, Bing, Yahoo!) and marketplaces like Amazon.
For marketing teams, understanding how much it costs to advertise, which countries are worth investing in, and how platforms perform by industry is essential to optimize their budgets in an increasingly fragmented advertising ecosystem.
