Ferrero launches new Nutella Peanut butter! When and where will it be available?
The new Nutella Peanut to be launched by Ferrero brings together all the flavor of hazelnut spread and peanuts in a single bite
Ferrero just shared exciting news for Nutella and peanut butter lovers! The popular European brand has announced the launch of its new Nutella Peanut, a product that brings both flavors together in one delicious spread. Want to try it? Here’s when and where it will be available.
What is the new Nutella Peanut like?
It’s not a peanut butter… it’s a completely new and different product! This new spread combines the brand’s iconic hazelnut cream with roasted peanuts, adding a special twist you’ll enjoy in every bite.
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When will the new Nutella Peanut be released?
According to the company, Nutella Peanut has been in planning and production for the last five years and is expected to hit U.S. stores in 2026 (yes, it’s a while away, but the wait will surely be worth it). The product will be manufactured at a plant in Illinois, where Ferrero also produces Butterfinger and Baby Ruth.
New Ferrero Products
This year, the Nutella maker will introduce new products like Butterfinger Marshmallow and Dr Pepper-flavored Tic Tacs. It will also release a limited-time Crunch White, a special edition of its classic crispy rice bar made with white chocolate. For fall, consumers will be able to enjoy Ferrero Rocher chocolate bars in five different flavor combinations.
What Nutella products are there?
With its unique flavor, Nutella has inspired a range of products that you can enjoy at different times throughout the day, including:
- Nutella&Go!: A convenient pack of Nutella with breadsticks, perfect for snacking.
- B-ready: A crispy wafer bar with a creamy Nutella filling and a baked outer shell — ideal for a quick break.
- Nutella Biscuits: Cookies with a Nutella-filled center, perfect for sharing during a break with loved ones.
The History of Ferrero
The story of the Ferrero Group is also the story of a persevering Piedmontese family, whose legacy has been successfully passed down through three generations. It all began in 1946, when brothers Pietro and Giovanni Ferrero joined forces in the family’s small pastry shop, laying the foundation for what would become a globally recognized brand.
Pietro, with his creative and innovative spirit, drove the development of unique products. His passion for experimenting with flavors and textures earned him the nickname “the scientist” among his friends. His tireless work in the workshop in Alba, Italy, paved the way for his son Michele Ferrero to turn those ideas into a global enterprise.
Meanwhile, Giovanni brought a strategic and commercial vision, building a strong distribution network that helped spread Ferrero’s creations throughout Italy. Today, the Ferrero Group is one of the world’s most important companies in the confectionery sector, with a portfolio of more than 35 brands loved by millions.
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What brands does Ferrero produce?
Today, the Ferrero Group manufactures confectionery products from iconic brands such as:
- Nutella
- Kinder
- Tic Tac
- Ferrero Rocher
What does Ferrero Rocher mean?
Each Ferrero Rocher specialty is unique, thanks to its exterior of chopped hazelnuts, resembling small gemstones. In fact, the name comes from the French word for rock: “rocher“. Combined with Ferrero, the company’s name, Rocher was chosen as a brand perfectly suited to the company’s premium confections.
