Target relaunches its Boots & Barkley brand with new pet accessories!
Target is relaunching Boots & Barkley, its exclusive pet accessories brand, with new product lines and discounts all month long
May has arrived, and with it comes National Pet Month! To celebrate our beloved furry companions, Target is relaunching Boots & Barkley, its exclusive pet accessories brand. The relaunch features new product lines and discounts throughout the month on some of your favorite pet brands. Here’s a look at what you can expect for your pup or kitty in this refreshed collection.
New Pet Products from Target’s Boots & Barkley
With the relaunch of Boots & Barkley, Target is now offering customers over 150 new items and expanded product categories. You’ll find everything you need to celebrate and bond with your beloved dogs and cats—at prices that won’t break the bank. Some of the newly introduced products include:
- Toys
- Apparel
- Treats
- Bowls
- Beds
- Collars
- Reflective leashes
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Best of all, most of the items in the Boots & Barkley line are priced under $10, so you can spoil and care for your pet without spending a fortune.
“Pets are part of the family, and our team — many who are pet owners themselves — went all in to create the refreshed Boots & Barkley brand to bring joy to pets and their parents,” says Amanda Nusz, Target’s senior vice president of merchandising, essentials and beauty. “The new Boots & Barkley reflects our focus on high-quality, stylish and affordable pet accessories that help our guests treat, celebrate and connect with their furry family members. Every pet deserves to be pampered and loved, and Boots & Barkley is here to make that possible.”
Target’s National Pet Month Deals
In addition to the brand relaunch, Target announced that select stores will be offering freebies, discounts of up to 20%, and exclusive promotions for Target Circle members throughout National Pet Month. The promotion will be available on May 3 and 4, and includes items from Boots & Barkley, Zuke’s, Fancy Feast, and Temptations.
History of Target
Target’s history dates back to 1902 when George Draper Dayton established a company that would eventually become its predecessor, known as Dayton Dry Goods. Years later, Dayton acquired all of the shares of the investors associated with the business and remained the director until his death in 1938.
The name Dayton Dry Goods quickly became popular across the United States, firmly establishing itself in Minneapolis and using airplanes to distribute products nationwide. Achievements continued to accumulate, and in 1960, Target was launched, marking the transition from family department stores to one of the leading discount store chains.
At that time, stores featured up to 75 sections, offered a streamlined and comfortable shopping process, and provided free parking and good ventilation, giving customers a very pleasant experience in the United States.
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In 1967, the company went public, attracting more investment and growth. This increase became evident in 1969 when the first distribution center opened. In 2000, Target became a corporation, and in 2001, it reached its 1,000th store. By 2005, its annual sales surpassed $50 billion.
During the 2010s, the brand expanded into Canada, but later closed its stores in the country, focusing on the U.S. market. Throughout this time, it also introduced more private-label brands and incorporated Disney stores within its locations.
Why Is National Pet Month Celebrated?
National Pet Month, observed in May in the United States, is dedicated to honoring pets and the important role they play as companions. Beyond celebrating their presence in our lives, the observance also aims to promote responsible pet ownership and highlight the many benefits of having a pet, such as stress reduction and improved physical and emotional well-being.
