Pop-Tarts launches 6 new frozen desserts! What are they and when will they be available?
Pop-Tarts, toasted pastries made with a sweet filling sealed between two thin, rectangular layers of puff pastry, are a fan favorite
Attention, ice cream lovers! Pop-Tarts has announced the launch of six new frozen desserts, just in time for summer and hot weather. These new treats expand on their classic toaster pastries, giving you even more options to satisfy your sweet cravings. Here’s everything you need to know about the new products, when they’ll be available, and where you can buy them. Take note!
What are the new Pop-Tarts frozen desserts?
There are three varieties of ice cream sandwiches and three varieties of ice cream pints that fans of the brand are sure to enjoy. The sandwiches are made with authentic toasted pastries that pair perfectly with the creamy ice cream filling, while the pints include chunks for an extra-special flavor experience. Here are the new products:
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Frosted Brown Sugar Cinnamon Sandwiches
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Frosted Strawberry Ice Cream Sandwiches
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Frosted Chocolate Fudge Ice Cream Sandwiches
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Frosted Brown Sugar Cinnamon Ice Cream
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Frosted Strawberry Ice Cream
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Frosted S’Mores Ice Cream
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When will the Pop-Tarts ice cream sandwiches and pints go on sale?
They’re already available! So far, the company hasn’t confirmed whether these will be limited edition items or part of the permanent menu—so if you want to try them, it’s best to head to your nearest store soon.
Where can I buy the Pop-Tarts ice cream sandwiches and pints?
You can find the new products at your local grocery store. Just check the frozen section and pick your favorite!
What are Pop-Tarts?
Pop-Tarts are toaster pastries made with a sweet filling sealed between two thin, rectangular layers of pastry dough. They can be enjoyed straight from the box or heated in a toaster. Many of the brand’s pastries are frosted for an extra delicious touch.
What was the first Pop-Tarts flavor?
The brand’s products were initially released in four classic flavors:
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Strawberry
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Blueberry
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Apple Currant
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Brown Sugar
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History of Pop-Tarts
In 1963, William E. LaMothe, president of Kellogg—known as Bill—had a revolutionary idea: to turn the traditional breakfast into a convenient rectangle that could be toasted and taken anywhere. To make it happen, he turned to the creative “Doc” Joe Thompson and his culinary team, who developed an innovative alternative to the usual toast and jam breakfast. The first proposed name was “Fruit Scone,” but it didn’t have much appeal. Inspired by the booming pop culture of the 1960s, they went with a catchier, more modern name: “Pop-Tarts.”
In 1964, a year after its invention, Cleveland, Ohio witnessed the debut of the four original flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. The new product quickly caught public attention. Cleveland briefly became the epicenter of Pop-Tarts mania, but the product’s popularity soon spread across the U.S., becoming an iconic national breakfast.
In 1971, in an effort to strengthen ties with younger consumers, Kellogg introduced Milton the Toaster as the brand’s official mascot. Although he had a brief moment in the spotlight, his fame was short-lived.
Innovation didn’t stop there. In 1994, Kellogg expanded the brand’s portfolio by launching a toaster cereal inspired by the original Pop-Tarts flavors. Since then, the brand has continued to evolve with new products and flavors, staying relevant for generations of consumers.
