How to use Artificial Intelligence to improve social media copy

Using artificial intelligence to improve social media copy isn't about delegating creativity, but rather enhancing it

May 6, 2025 - 22:18

How to use Artificial Intelligence to improve social media copy

artificial intelligence ai marketing copy social media 2025

Artificial intelligence (AI) is a key ally tool to improve copy on social media, helping brands, creators, and marketing teams write more effectively, quickly, and tailored to each platform.

According to a report by Metricool on social media trends in 2025, adapting the text to the channel is one of the most influential factors in the performance of a post. Therefore, AI tools not only help generate content but also optimize the message according to tone, format, and goal.

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Why is copy important on social media?

Copy is much more than the text accompanying an image or video. It’s the emotional or rational trigger that can make someone comment, share, or completely ignore your content. Good copy:

Grabs attention in the first few seconds
Generates interaction or clicks
Reinforces brand identity
Connects with the audience’s language

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How can AI help you improve your copy?

Artificial intelligence can assist you at different stages of the creative process:

1. Generate ideas from scratch

Brainstorming for reels, posts, stories, or threads
Questions, statements, or hook phrases tailored to your niche

2. Rewrite and adjust tone

Make your text more relatable, professional, bold, or empathetic
Correct mistakes and improve language flow

3. Optimize copy for each platform

Metricool’s report highlights that adapting the same content to each social network significantly boosts performance.

“Metricool’s assistant has the option to ‘Optimize by social network,’ which will give you a hand in reworking your copy and leveraging it on another platform.”