What tools do AI engineers use? A practical guide for curious marketers

Artificial Intelligence (AI) is no longer exclusive to the technology team. Today, marketing, creative, content, and digital strategy teams must understand how AI works and what tools power it—especially if they want to stay relevant in an increasingly competitive ecosystem.

Although marketers don’t need to be engineers, understanding the tools used by those who develop Artificial Intelligence models can open the door to better strategic decisions, more effective integrations, and smoother collaboration with technical teams.

Based on an analysis of the Artificial Intelligence (AI) Job Market report by Statista, we share a practical guide to the tools, platforms, and APIs most used by AI engineers. And most importantly—how can this information help marketers?

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