The Rise of Search Advertising: Lessons We Can Learn from the United States
Brands value traceability and return on investment (ROI), something that Search Advertising delivers with surgical precision
In 2025, Search Advertising continues to consolidate as the most powerful digital advertising format in the world. In the United States alone, this type of advertising attracted 113.15 billion dollars in investment during 2022, far surpassing formats like video, social media, and banners. This is according to data from the latest Statista study.
This segment is expected to attract a global investment of 330 billion dollars, divided among traditional search engines (Google, Bing, Yahoo!) and marketplaces like Amazon.
The dominance of this format is no coincidence. Search intent remains one of the strongest indicators of consumer interest, and advertisers know it: being present at the exact moment someone searches for a solution is still pure gold.
