EXCLUSIVE – Hamilton Praises SF-24 but Criticizes Ferrari’s Simulator

Lewis Hamilton ‘s arrival at Ferrari has already begun to shake up the Formula 1 world, both on and off the track. His impact extends beyond the sport itself, influencing marketing, communication, and even sponsorships. But will this effect be enough to transform Ferrari into a winning team in 2025?

The Return of Fans and Social Media Impact

One of the most noticeable aspects of the Hamilton Effect is the return of a fanbase that had previously distanced itself from Formula 1. Our newsroom has been receiving an increasing number of inquiries from fans who had stepped away from the sport. Ferrari’s social media presence has also undergone a radical change, with more frequent and modern posts, similar to Mercedes’ approach. A prime example? The post featuring Hamilton and Leclerc’s dogs ahead of the Fiorano test.

While these details may seem secondary to seasoned fans, they are crucial for marketing. In 2025, Ferrari will welcome a host of new sponsors, from IBM to Vantage, showing that the media impact of the seven-time world champion has already brought tangible benefits.

EXCLUSIVE – Hamilton: Not Just a Marketing Move, But Also a Technical Contributor for Ferrari

Anyone who thinks Hamilton is just a marketing move is mistaken.

According to inside sources at Ferrari, the British driver has already had a significant impact on the design team. Unlike Leclerc, who adapts to any car given to him, Hamilton has a strong influence on the design and development of the car.

“Lewis follows the SF-25’s development very closely,” say sources from Maranello. He has visited all the departments, spoken with the engineers, and already provided his first feedback. While he has praised the car in some areas, he didn’t hesitate to criticize Ferrari’s simulation department, using colorful language to express his thoughts.

Optimism, But with Caution

The excitement surrounding Hamilton’s arrival at Ferrari is through the roof, but it’s important to stay grounded. The Italian press tends to create too much hype, praising every detail, even suggesting Hamilton likes the engine’s name.

The reality is that Hamilton, with his experience and charisma, can raise the bar at Ferrari, but he won’t perform miracles if the car isn’t competitive. If 2025 doesn’t meet expectations, the excitement could quickly turn into disappointment.

The Hamilton Effect is undeniable: more fans, more sponsors, more media attention, and a tangible impact on the car’s development. But will it be enough to bring Ferrari back to success? 2025 will provide the final answers.

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