‘25 has arrived’ – Qatar Duty Free celebrates anniversary with airport-wide takeover and new campaign

‘25 has arrived’ 

That’s the tagline in a spectacular airport-wide ‘takeover’ and multi-media campaign launched at Hamad International Airport by Qatar Duty Free to honour its 25th anniversary today (1 May).

As reported, the company opened for business on 1 May 2000 at the old Doha International Airport in the Qatari capital.

“As we celebrate this remarkable milestone, Hamad International Airport is coming alive with the magic of our 25th anniversary takeover,” the company said.

“This special video is just a glimpse of the surprises and unforgettable experiences awaiting travellers throughout the airport. From captivating activations to unique moments designed to delight and inspire, every corner of Hamad International Airport will reflect the spirit of celebration.”

The travel retailer added: “For 25 years, Qatar Duty Free has been redefining the airport experience – growing from a pioneering start-up at Doha International Airport to becoming one of the world’s most distinguished duty-free retailers at Hamad International Airport.

“Over the past quarter-century, Qatar Duty Free has set new standards in innovation, quality and hospitality, earning global recognition and transforming travel retail into an immersive journey for millions of passengers each year.

“Thank you to our partners, team and travellers for being part of our story. Join us as we honour 25 years of excellence and look forward to many more years of making every journey extraordinary at Hamad International Airport.”