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Villars and Lagardère celebrate Swiss dairy tradition with immersive pop-up at Geneva Airport
Located at Place Centrale, the promotion started on 26 February and runs until 25 March, showcasing Swiss craftsmanship and the brand’s deep-rooted heritage.
SWITZERLAND. Villars has teamed up with Lagardère Travel Retail to launch an immersive pop-up activation at Geneva Airport.
Located at Place Centrale, the promotion started on 26 February and runs until 25 March, showcasing Swiss craftsmanship and the brand’s deep-rooted heritage.
The activation brings Swiss dairy heritage to life once again with its full-sized cow replica, inviting travellers to try their hand at milking as an homage to the high-quality milk that forms the foundation of Villars’ chocolates.
Designed to engage and educate, the experience showcases the brand’s commitment to sourcing premium ingredients while celebrating the traditions behind Swiss chocolate-making.
Participants in the milking game will receive a complimentary Villars milk chocolate bar as a reward.
The activation also features a hot chocolate counter, along with a showcase of the brand’s key product ranges. 
