Why is 2025 considered the year of Snoopy?

Snoopy is, without a doubt, one of the most beloved characters in the world of entertainment, design, and marketing. With nearly eight decades behind him, the endearing beagle created by Charles M. Schulz is a king of merchandising and a magnet for brands looking to connect with nostalgic audiences and new generations alike.

Why is 2025 the year of Snoopy?

Because Snoopy is celebrating his 75th anniversary in 2025, solidifying a legacy that has transcended generations. Since his debut in the Peanuts comic strip, first published in 1950, the character has become a global phenomenon. His simple aesthetic, quiet charm, and ability to take on multiple identities—from a fighter pilot to a frustrated writer—have made him a cultural icon. Today, he is much more than a cartoon: he is a brand in himself.

Snoopy and Peanuts are classics that never go out of style. This timelessness has translated into constant collaborations with brands in fashion, toys, stationery, and more recently, beverages.

One of the most successful collaborations of the year has been Peanuts x Starbucks, which has caused a true global sensation. The Snoopy-themed Starbucks cups have become coveted items for collectors and fans of the character. In Mexico, fans formed lines from early morning to get their hands on tumblers, cups, and limited-edition bottles.

What other brands are celebrating Snoopy?

The phenomenon isn’t limited to Starbucks. Walmart, Waldo’s, Miniso, Pull & Bear, Lefties, H&M, and Cuidado con el Perro have released special collections or feature Peanuts products in their catalogs, ranging from clothing and accessories to home goods. In every case, the common factor has been the public’s enthusiasm and the fast-paced sales.

The character has played a key role in seasonal marketing and co-branding strategies.

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Snoopy, a marketing king in 2025

Snoopy is much more than a cute cartoon: he’s an emotional marketing tool capable of triggering nostalgia and building customer loyalty. In 2025, his anniversary has become the perfect excuse for brands to strengthen their bond with consumers.

Peanuts stands as a perfect case study on how well-managed licenses can multiply a brand’s value—especially in the context of personalized experiences and profitable nostalgia.

What is the origin of Snoopy? History

Snoopy made his first appearance in the Peanuts comic strip on October 4, 1950, two days after the launch of the series created by Charles Schulz. Although in his early appearances he looked more like a realistic dog, over time he developed a much more complex and human-like personality.

Originally, Schulz considered naming his star character “Sniffy,” but discovered that the name was already being used in another comic strip. He eventually chose “Snoopy,” a name he remembered from his childhood and that his mother had once suggested for a dog they never had.

Over the years, Snoopy evolved from a typical dog to a more complex character with a vivid imagination. From World War I flying ace to frustrated writer, Snoopy has taken on numerous roles that have made him an unforgettable character.

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What breed is Snoopy in real life?

Snoopy belongs to the Beagle breed, one of the most popular in the world. Beagles are medium-sized dogs known for their sharp sense of smell, boundless energy, and friendly temperament. They’re often used as hunting dogs due to their exceptional scent-tracking abilities.

Although Snoopy’s design in Peanuts is stylized and simplified, he retains some of the Beagle’s key traits, like long ears and a curious expression. However, unlike real Beagles, Snoopy has developed a series of human-like characteristics, such as walking on two legs, dancing, and typing stories on his typewriter.

What does the name Snoopy mean?

The name “Snoopy” comes from English and can be translated as “nosy” or “curious.” In English, “to snoop” means to pry or investigate something in a sneaky way. This meaning fits perfectly with the character’s personality, as Snoopy is a curious dog who is always exploring new ideas, dreams, and adventures in his mind.

Beyond its literal meaning, the name Snoopy has become a symbol of imagination and creativity, reflecting the nature of this beloved character.

Charles Schulz chose the name “Snoopy” inspired by a suggestion from his mother, who once told him that if they ever had a dog, they should name it that.

The name was not only easy to remember, but also matched the character’s playful and curious nature. In a way, the name “Snoopy” helped define the essence of the character from the start, setting him apart from other comic strip dogs.