10 Mistakes Exhibitors Make and Expert Suggestions to Avoid Them

Are you exhibiting in an international exhibition soon? Do you want maximum advantages from that campaign? You must avoid some mistakes that exhibitors often commit without knowing about them. They reduce your trade show performance while increasing the overall cost of your event participation. 

You must follow a comprehensive approach without (or minimal) goof-ups while preparing for an exhibition to deliver an unforgettable brand experience to your potential customers. Let the exhibition stand builders in Geneva help you avoid them by sharing the 10 most common mistakes exhibitors usually make, along with the best applicable solutions.   

Mistake 1: Poor and Late Preparations

A trade show campaign involves many processes, and you need to ensure that you get enough time for them. Therefore, you should start preparations early to avoid the last-minute rush. It may bring you many more benefits, like an early bird discount and the best booth space.

Mistake 2: Unclear Event Objectives

You can’t even know if your campaign is successful without having some definite parameters. Set measurable and practical trade show goals, like lead count or brand awareness. With a visible target to achieve, you can create and follow effective strategies.

Mistake 3: Ineffective Booth Design

Exhibition stands play a crucial role in showcasing your brand and products effectively. You must get a visually striking and functional booth design to stand out. You may hire experienced and proficient booth builders for an engaging and attractive design.

Mistake 4: Undertrained Booth Staff

The way visitors feel while leaving your convention booth defines your brand’s impression. Thus, train your team in product knowledge and visitor engagement. Encourage them to engage with every booth visitor enthusiastically and showcase positive body language.

Mistake 5: Ignoring Pre-Show Marketing

When you have the opportunity, make as many people aware of your exhibition campaign as possible. Promote your presence before the show begins through smart email campaigns and social media posts. This step will help you acquire maximum booth traffic.

Mistake 6: No Lead Follow-Up

Executing a personalized follow-up strategy can help you convert many potential customers sitting on the fence about making a purchase decision. Don’t consider your campaign finished with the event, but follow up with leads promptly post-event.

Mistake 7: Cluttered Brand Messaging

If exhibition attendees can’t assess who you are and what you deal in, even the best potential customers will pass by your stand without bothering you. Keep booth messaging clear and concise. Incorporate the best-suited graphics, text, and features to convey it.

Mistake 8: Wrong Show Choice

Every business event is different, with a distinct audience, scale, and benefits to offer. As an exhibitor, research every event you are planning to participate in to ensure relevance with your brand. Match your target audience with exhibition attendees to decide participation.  

Mistake 9: Neglecting Engagement Tools

Booth engagement is a crucial tool to deliver a distinguished brand experience. Leverage the latest technology or games to attract and engage visitors. Make them stay longer in your booth and provide immersive experiences through AR/VR tools to enhance engagement. 

Mistake 10: Overstaffing/Understaffing

Assess the expected footfall according to the scale of the event, anticipate your event goals,  and consider your booth size to decide the best team size. Hire the number of professionals accordingly and give them roles and responsibilities with clarity for the best performance.

Collaborate with the Finest Exhibition Stand Company for a Flawless Experience

Hiring an experienced and trusted exhibition stand solution provider is a great way to ensure a smooth event journey. Expo Stand Zone is a unique web portal designed to ease your search for such professionals in 400+ cities across 65+ countries.

Let us assume you are based in the US and looking for the right contractors for exhibition stands in Switzerland. Just put your query on ExpoStandZone.com. Within 48 hours, you will get the five best quotes from the most reliable booth service providers. Compare the quotes and choose to hire the finest exhibition stand partner for your next event in Switzerland.