‘The Blair Witch Project’ Isn't Just About What You Don't See — Some of Its Best Scares Are Staring You Right in the Face

The Blair Witch Project is known for being the horror movie that didn't show the monster, but it still has some terrifying visuals and sounds.

May 8, 2025 - 01:56
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‘The Blair Witch Project’ Isn't Just About What You Don't See — Some of Its Best Scares Are Staring You Right in the Face

In 1999, the horror landscape was changed forever by The Blair Witch Project. Thanks to its ingenious marketing campaign, Eduardo Sanchez and Daniel Myrick's film with a no-name cast of Heather Donahue, Michael C. Williams, and Joshua Leonard ended up grossing $248 million worldwide on just a $60,000 budget. Its effective found footage style led to a new subgenre that dominated horror for several years, but despite its success and what it created, we don't talk enough about one of The Blair Witch Project's strongest elements. With the realism of its style and the lack of a score or even a monster, the film relied heavily on sound and visuals to scare its audience. Because of how subtle the approach is and the fact that we never see the titular entity, we tend to forget how graphic and outwardly scary parts of it are.