Sabre expands NDC reach with Air France and KLM

SOUTHLAKE, TEXAS – Sabre Corporation, a leading global travel technology company, activated Air France’s and KLM’s New Distribution Capability (NDC) content in its travel marketplace. Sabre-connected agencies can now access enhanced options, exclusive promotions, and more competitive fares through continuous pricing for both Air France and KLM, enabling them to remain competitive in a rapidly evolving travel retail landscape.

NDC is a vital enabler of modern retailing, allowing airlines to create and distribute personalised offers that go beyond traditional static fare structures. Through this collaboration with Sabre, Air
France and KLM can provide richer content and more attractive pricing in the indirect channel, while Sabre-connected travel agencies benefit from seamless access to this content via Sabre’s Offer
and Order APIs, Sabre Red 360, Sabre Red Launchpad, as well as a variety of online booking tools.

“Integrating our NDC content with Sabre marks a key milestone in our distribution strategy,” stated Angus Clarke, EVP and Chief Commercial Officer at Air France-KLM. “This allows us to provide improved fares with continuous pricing, exclusive promotions, additional extra options, and innovative offers such as Seat and Extra SAF Bundles. Travellers booking via Sabre-connected agencies benefit from superior choices, while our agency partners gain real-time access to our most competitive offers.”

Sabre’s multi-source content approach integrates NDC alongside traditional options, making it easier for travel sellers to compare and book across different airline retail models. By unifying content sources, agencies can more efficiently manage a broader range of offers without adding complexity to their workflows.

“Air France and KLM’s NDC activation reflects the shift towards a modern, more flexible distribution environment,” said Roshan Mendis, EVP and Chief Commercial Officer of Sabre Travel Solutions. “At Sabre, we are focused on enabling intelligent retailing through multi-source content, ensuring agencies can easily shop, book, and service NDC alongside other content types. This collaboration reinforces our vision for a marketplace where airlines can distribute personalised offers at scale, while agencies remain at the forefront of delivering value to travellers.”

This activation forms part of Sabre’s ongoing investment in expanding its NDC capabilities to support the entire travel ecosystem. Sabre aggregates, integrates, and normalises ATPCO/EDIFACT, low-cost carrier, and NDC content, providing Sabre-connected agencies with a seamless way to shop, compare, and book offers in a unified workflow. Sabre currently offers access to NDC content from more airlines than any other major global distribution system.

The article Sabre expands NDC reach with Air France and KLM first appeared in TravelDailyNews International.