Images of the Day: Dior blooms at Bangkok Suvarnabhumi Airport

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

THAILAND. Today’s selection comes from Bangkok Suvarnabhumi Airport where Dior and Peculiar Concept have partnered to launch a blooming animation celebrating J’Adore Eau de Parfum. The striking video was shared by Peculiar Concept CEO Ray Noel via LinkedIn.

Set against a backdrop of spring florals and gilded gold accents, the pop-up brings Dior’s luxurious aesthetic to life with a vibrant, sensorial design.

At the heart of the activation is a giant J’Adore bottle, richly decorated with blooming flowers, golden butterflies and signature gold detailing – a focal point that celebrates the fragrance’s feminine design codes.

The installation carries the tagline ‘Because I adore you’, reflecting the key message of the J’Adore Eau de Parfum. Alongside the hero line, the space also features a selection from the wider Dior beauty range, including the Miss Dior and Sauvage fragrance lines, the L’Absolu Dior skincare collection and a selection of makeup products.

The execution is a clear showcase of how brand storytelling, artistic retail design and category breadth can converge in a single, compelling activation.