Everrich Duty Free delivers engaging Mother’s Day retailtainment across Taiwan airports
Themed ‘Show Your Love’, the campaign was celebrated at Taoyuan, Taipei Songshan, Taichung, and Kaohsiung International airports, honouring mothers and showcasing Taiwanese hospitality.
Everrich Duty Free has rolled out an immersive Mother’s Day-themed activation at key airports in Taiwan, blending live entertainment with exclusive retail promotions.
Themed ‘Show Your Love’, the campaign was celebrated at Taoyuan, Taipei Songshan, Taichung and Kaohsiung International airports, honouring mothers and showcasing Taiwanese hospitality.
The activations featured engaging elements such as an interactive AI photo booth, where travellers were encouraged to take a three-shot photo sequence and receive a personalised animated greeting card, generated through outfit and appearance analysis.
Travellers passing through Taoyuan Airport T2 were invited to the ‘Swing with Love’ experience, featuring live jazz music and swing dance performances by Swing Taiwan.
Everrich staff also handed out carnations to travellers, adding a thoughtful touch to the celebration.
Aligning with its renowned CSR commitment, the retailer hosted a LINE quiz experience, encouraging passengers to become iRich members. Participants received handmade items such as keychains, soap bars and candles, from charitable organisations – blending travel with community impact.
The campaign reinforces Everrich’s commitment to creating meaningful travel experiences by combining culture, innovation and emotional connection, leaving travellers with lasting memories of Taiwan. 
