Where are Piper Rockelle and the Squad now?

YouTuber Piper Rockelle and her controversial ascent to fame on social media is the subject of a Netflix documentary.

Directed by Jenna Rosher and Kief Davidson, Bad Influence: The Dark Side Of Kidfluencing explores various allegations of exploitation and abuse surrounding Piper Rockelle’s career, as engineered by her mother and manager Tiffany Smith.

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The three-part series features interviews with Rockelle’s former Squad mates, who were recruited by Smith to feature in videos. In January 2022, 11 former members of the Squad filed a lawsuit against Rockelle’s mother, claiming they were “frequently subjected to an emotionally, physically and sometimes sexually abusive environment”.

Smith, along with her then-boyfriend and colleague Hunter Hill, denied the allegations and the lawsuit was settled for $1.85million in October 2024, as reported by the Los Angeles Times. Neither Smith, Rockelle, or Hill contribute to the Netflix series.

Where is Piper Rockelle now?

Rockelle, now aged 17, is still an influencer with over 6.1 million followers on Instagram, 14.7 million followers on TikTok, and 12.1 million subscribers on YouTube. She is believed to still be managed by her mum, Tiffany Smith. Along with being an influencer, Rockelle describes herself as an actress, dancer and singer.

In a TikTok from February, Rockelle said she wants to tell her “side of the story”, presumably in response to the allegations, when she turns 18 in August.

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