[Podcast] Should Brands Get Political? The Risks & Rewards of Taking a Stand with Jeroen Reuven

Should Brands Get Political? Tune in to hear the risks & rewards of taking a stand with Jeroen Reuven Bours

In today’s polarized world, should brands take a stand on political and social issues—or is neutrality the smarter move?

With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic.

We explore:
The pros and cons of brands getting involved in political discourse
Real-world examples of brand activism—both successful and catastrophic
How companies can navigate political engagement without alienating their audience
Jeroen’s expert take on when it makes sense for brands to take a stand

About Our Guest:
Jeroen Reuven Bours, a native Dutchman who arrived in New York via Israel, has an impressive legacy in the branding world. As Steve Jobs’ former art director, Jeroen played a role in shaping Apple’s visual identity. He and Joyce Thomas also co-created the iconic “Priceless” campaign for Mastercard, developed new products for American Express, and launched major global campaigns that have stood the test of time.

Seventeen years ago, Jeroen founded Darling Agency, a New York-based branding firm built on the pillars of service, value, and creative excellence. Among his many accomplishments, he also spearheaded the launch of Amtrak’s Acela train.

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