[Podcast] How to Align Your Brand for Success with Brandon Coleman Jr.

In this episode, we’re joined by Brandon Coleman Jr., a branding legend with over five decades of experience.

As a speaker, mentor, and author of Brand On, Brandon shares his journey from launching and selling a top-tier branding firm to helping small businesses achieve transformational growth through brand alignment.

What You’ll Learn:

• The power of brand alignment and why it’s crucial for long-term success
• How small shifts in strategy can lead to quantum growth (like turning a struggling Christmas attraction into a $35M annual business)
• The biggest branding myths and mistakes entrepreneurs should avoid
• Why branding starts at the top and how CEOs should champion their brand
• Brandon’s insights on the changing landscape of marketing and why personal connections still matter

Tune in for 50 years of branding wisdom in just 30 minutes!

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10 Key Takeaways on Brand Alignment

1⃣ Brand Alignment = Business Success

If your customer experience (CX) doesn’t meet or exceed expectations (CEXP), your brand is misaligned.

2⃣ Great Brands Start at the Top

Branding isn’t just a marketing function—it must be led by the CEO and leadership team to create real impact.

3⃣ Small Changes Create Big Results

A simple rebrand from Santa’s Wonderland to A Texas Christmas Experience helped grow revenue from $100K to $35M a year.

4⃣ Branding is More Than Aesthetics

Your operations, culture, and customer service all shape your brand—design alone won’t cut it.

5⃣ Be Brutally Honest About Your Brand

The biggest barrier to success? Entrepreneurs who can’t handle the truth about their business challenges.

6⃣ Strategy Over Spec Work

Brandon’s agency refused to do free pitches, instead charging for deep brand strategy—leading to higher client success rates.

7⃣ Know Your Customer Touchpoints

From parking fees to customer service, every interaction matters. A bad last impression can undo all your branding efforts.

8⃣ The Rise of the ‘Expert’ Problem

Today, anyone can call themselves a branding expert—but true expertise takes decades, not days.

9⃣ The Power of In-Person Connection

Brand consulting isn’t just Zoom calls—real insights happen over lunch, in the hallway, or during casual conversations.

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