“Opening new horizons to the imagination” – Bacha Coffee unveils European flagship on the Champs-Élysées

The three-storey flagship stands tall on the Champs-Élysées, offering a collection of 200 Arabica specialty coffees from 35 countries. The store also showcases the art of traditional coffee preparation, service and coffee gastronomy to visiting coffee lovers.

Apr 23, 2025 - 03:03

“Opening new horizons to the imagination” – Bacha Coffee unveils European flagship on the Champs-Élysées

**Bacha Coffee now stands tall on the world-famous Champs-Élysées in Paris {All photos: Bacha Coffee}**

FRANCE. Bacha Coffee, the renowned coffee house founded in 1910 in Marrakech, Morocco that has been making rapid inroads within travel retail, this week unveiled a three-storey European flagship on the Champs-Élysées in Paris.

Bacha Coffee said the prestigious address embodies a new chapter in the history of the Moroccan coffee label as it expands its footprint in Europe.

The store offers an expansive collection of 200 varieties, all 100% Arabica specialty coffees, from 35 countries.

The store also showcases the art of traditional coffee preparation, service and coffee gastronomy to Parisian and visiting coffee lovers.

**“A veritable immersion into the heart of a unique experience centred around a celebration of coffee in all its forms”**

Located at 26 Avenue des Champs-Élysées, the Bacha Coffee European flagship unfolds over three floors, the consumer journey accompanied by the aroma of freshly ground coffee beans.

**“This destination is a true invitation to travel, a place where each cup tells a story of craftsmanship, passion and know-how” – Bacha Coffee Chief Commercial Officer Maranda Barnes**

The store offers what the company calls 1,500sq m of elegance and refinement, “a veritable immersion into the heart of a unique experience centred around a celebration of coffee in all its forms”.

The emporium features tones of red ochre, black and white chequered floors, geometric patterned trellises and carved cedar wood.

These elements are designed to transport customers to a Parisian reinterpretation inspired by the unique aesthetic of the brand’s birthplace, the Dar el Bacha in Marrakech.

On the ground floor, Coffee Masters welcome customers to a coffee boutique where the array of 200 types of exclusively 100% Arabica coffees are on offer, all roasted by hand according to traditional methods.

Sourced from most well-reputed coffee producing countries and areas in the world – from Yemen to Hawaii – the range offers coffee lovers a selection of Single Origin, Fine Blended, Fine Flavoured and Naturally CO₂ cecaffeinated coffees.

The range is available in whole beans, ground, an array of gift boxes or in individual coffee bags accompanied by an exclusive range of accessories dedicated to the art of coffee service.

Bacha Coffee and food to go

Bacha Coffee’s takeaway concept is described as “an invitation to discover the perfect harmony between tradition and innovation”.

Any of the coffees on offer in the boutique can be prepared to order, hot or iced, accompanied by a serving of fresh Chantilly cream on the side, as well as a raw sugar candy stick and a reusable glass straw.

A selection of signature filled sweet and savoury croissants, house-made daily by chefs, enriches the gourmet pairing.

Room with a view

To extend the in-store experience, an elegant coffee room concept, composed of five distinctive spaces spread over two floors, seats 100 guests.

Customers can savour coffee-inflected traditional cuisine served all day long, as well as a selection of signature pastries and viennoiseries.

Coffee Masters are on hand to ensure to-class service, preparing each coffee using traditional methods in golden gooseneck coffee pots, a celebration of the timeless ritual of coffee appreciation.

Further expansion beckons, travel retail key

The Paris opening is part of an ambitious strategy driven by Bacha Coffee’s success on an international scale.

Since the revival of Bacha Coffee in Marrakech, the Moroccan brand has experienced concerted expansion in the Middle East and Asia, with 31 locations in 12 major cities, including Dubai, Doha, Seoul and Singapore. Travel retail is playing an integral role within that development.

Bacha Coffee President and CEO Taha Bouqdib said: “Europe is a cornerstone of our global expansion strategy.

“The opening of our coffee house in Paris represents a major milestone and demonstrates our commitment to offering an unrivalled coffee experience, honouring our rich heritage while embracing the future.”

**Click on the image for more from Martin Moodie on The Moodie Blog**

Bacha Coffee Chief Commercial Officer Maranda Barnes added: “This Parisian address is much more than a boutique: it is an iconic showcase for Bacha Coffee in Europe.

“We want to offer much more than an exceptional coffee: this destination is a true invitation to travel, a place where each cup tells a story of craftsmanship, passion and know-how.

“We are proud to share our Moroccan heritage and to inscribe our vision along this emblematic avenue, a symbol of elegance and refinement.”

Coming soon… Bacha Coffee President & CEO Taha Bouqdib on the great airport retail opportunity

“When we started our business in airports, I was very particular about one thing: I wanted our airport stores to offer the exact same experience as the city. Entrepreneurs and business owners must understand that if they don’t give airport experiences the same level of attention, they risk ruining that final touch before travellers head home.”
“When an airport invites us to open, I always visit personally. I know exactly where to place the store and how to make it thrive – not just as a museum-like space, but as a lively, bustling place filled with people enjoying an experience they’ll remember.”
“Airports around the world like us because we spend on capex exactly what we spend in the city. We don’t differentiate, even if the lease is shorter. We say our brand must have this level of detail, and we cannot compromise on details just because we are in the airport and perhaps for a shorter time.”

Look out for a compelling conversation between Taha Bouqdib and The Moodie Davitt Report Founder & Chairman Martin Moodie, coming soon.

Bacha Coffee aims to have a presence in all major capitals of the world by 2030, captivating coffee enthusiasts with its vast selection, expertise and consistent quality of 100% Arabica.

The company has also opened a dedicated eBoutique for the French and European markets, illustrating a commitment to innovation and to offering an omnichannel Bacha Coffee experience.

An artistic blend

To celebrate the Champs-Élysées opening, Bacha Coffee has collaborated with celebrated French Moroccan artist Mehdi Qotbi to conceive 2,000 serialised pieces of a special edition of the I Love Paris Coffee.

Available exclusively at the Bacha Coffee Champs-Élysées boutique, the gift box, which is part of the Bacha Coffee Signature Nomad collection, faithfully reproduces Mehdi Qotbi’s work which is integrated into the decor of the Parisian flagship.

Highlighting the natural resonance between his art and the world of Bacha Coffee, Mehdi Qotbi commented: “Coffee has always been the best ally of creators and artists, a source of inspiration and a driving force for creativity that opens new horizons to the imagination.”