How to Optimise Your Hotel Booking Software for Increased Reservations

So, have a hotel booking engine? That's great! But here is the truth: just having a hotel booking engine it's not enough anymore. Most of the hotel owners today think that once the booking software is installed the job is done. But in reality a lot of hotels are missing out on direct bookings. It is because they have not optimized the booking system for performance user experience and of course conversion. In this guide you can learn everything about practical ways to boost your existing booking engines power and ultimately increase your reservations and.

The foundation seamless user experience and mobile first design

Nobody likes to wait for a slow website. If your Hotel Booking System takes too long to load, guests will truly leave before even they see your home. It matters because slow websites equals a high bounce rate and every extra second of load time can reduce convergence. Just you need to compress your images. You can also use fast hosting and enable browser caching. Regularly test your website speed on mobile and desktop by using tools like Google page speed insights.

Intuitive navigation and a clear booking path

Your guests should be able to book a room without feeling like they are solving a puzzle. You can keep the process simple that is ideally 3 to 4 steps maximum. Use clear buttons like check availability or book now. You also need to show the progress so guests know how much is left.

Mobile first designs

These days most booking happens on mobile devices. If your booking engine is not mobile friendly you are truly losing business. So it is very important for you to make sure that everything fits on your small screens. The buttons should be easy to fill on a phone and test on different devices and browsers.

Accessibility

You should also make sure that your booking system works for everyone including guests with disabilities. Follow web content accessibility guidelines, like using high-contrast background and text. You must make it keyboard friendly and also add alt text to images and labels to form fields.

Read More: https://traveltekpro.com/how-to-optimize-your-hotel-booking-software-for-increased-reservations/