Gülsha pop-up blooms at Istanbul Airport in partnership with Unifree Duty Free

TÜRKIYE. Turkish skincare brand Gülsha is celebrating the launch of its pop-up concept at Istanbul Airport in collaboration with Unifree Duty Free.

The opening was attended by senior executives from both companies, featuring a ribbon-cutting ceremony and interactive product demonstrations.

Located in the departures hall, the vibrant experiential space is running throughout the month, inviting travellers to discover traditional skincare reimagined with a modern touch.

Dressed in vibrant pink and adorned with roses, the pop-up highlights the brand’s signature three-step skincare routine, crafted for all ages and skin types.

Gülsha is known for its natural, high-performance skincare formulations featuring Rosa Damascena (widely known as the Damask rose). Formulated in France, the range contains rose oil from this rare variety, exclusively harvested and processed in May.

Unifree Duty Free Chief Commercial Officer Ceren Tonguç said, “We are excited to welcome Gülsha with its new concept area at Unifree Duty Free.

“With this partnership, we offer our guests a premium product selection and a unique shopping experience. We invite all our passengers to discover the elegance and beauty of the rose with Gülsha.”

Gülsha Founder Gülşah Gürkan added, “In this journey we set out to make Gülsha an internationally recognised brand, the support of our successful collaboration with Unifree Duty Free for many years has been immense. With Unifree’s expertise in airports and its wide customer base, this is a big step we have taken towards globalisation.”