Fun and fine chocolate combine as Munz Sportsline premieres exclusively with Dubai Duty Free
Net gains, increased footfall and served up winners. All are on offer with the global premiere at Dubai Duty Free of Munz Sportsline, a travel exclusive with a difference that combines sporting fun with fine Swiss chocolate.
UAE. Swiss chocolate brand Munz has collaborated this month with Dubai Duty Free in the global exclusive premiere of an innovative new concept called Munz Sportsline.
The travel-exclusive novelty, which combines sporting fun with fine Swiss chocolate, is available solely at Dubai Duty Free from 3 to 30 April before being rolled out to other key travel retail locations.
The collection was previewed during TFWA World Exhibition in late 2024 during what Munz – part of family-owned Swiss house Maestra – called a “very exclusive and secret” presentation.
Commenting on the partnership with Dubai Duty Free, Munz said: “As a leading travel retailer supporting international sporting events and always at the forefront of development in the confectionery category led by [Confectionery Buyer] Akram Ahmedov and his team, with a growing and sustainable business development with Maestrani, Dubai Duty Free is a key and very strong business partner for the introduction of Munz Sportsline.”
Munz Sportsline combines pleasure and fun. The chocolate balls are packed inside the Sportsline tin, which can be used in various ways to play, compete and enjoy.
The tin can be used as a basket to catch the ball or users can wrap the wristband directly around their hand, arm or foot.
The tin is not only a toy, but also a collectible, allowing buyers to choose from football, basketball or tennis travel-exclusive keepsakes, available only in duty-free shops.
Munz said Sportsline bridges time gaps and keeps users active while travelling. The real-life toy also keeps kids away from their screens and trains their agility skills, the brandowner added.
Note: Munz Sportsline is being shown on the Maestrani stand (Basement 2-F22) at TFWA Asia Pacific in Singapore (11-15). Contact: Faozia Math-Ly-Roun, Senior KAM BD Avelines & Travel Retail at faozia.mathlyroun@maestrani.ch
