‘Fallout,’ ‘The Boys,’ and More Join Amazon’s “Shop the Show” Feature on Prime Video

Amazon is changing the way viewers binge and shop all of Prime Video's hottest titles with its new "Shop the Show" experience. Starting today, the feature is getting a massive expansion with over 1,300 titles on the streaming platform now being integrated into the experience so viewers can simultaneously browse for merch based on their favorite shows, movies, and even live sports events while watching on another device. This means you can pick up a Pip-Boy or Lucy's vault jacket while watching Fallout or buy some Pop! figures or t-shirts based on The Boys, all from your phone with the Amazon Shopping app, so long as you're logged into the same Amazon account. Utilizing technology designed with fan behavior in mind, the second-screen functionality is currently available to U.S. customers.