How much is a Super Bowl commercial 2025?

The date has arrived. This February 9, the Super Bowl 2025 between the Kansas City Chiefs and the Philadelphia Eagles takes place, the most-watched sporting event in the United States and one of the most coveted advertising spectacles worldwide. Every year, brands compete for a spot in the broadcast, paying millions of dollars for a 30-second commercial during the Super Bowl.

But, how much does a Super Bowl 2025 ad actually cost? How has the price evolved in recent years? Which brands have paid the most to be present?