Economy

Deeper than social: Marketing lessons on YouTube from the Sidemen

Deeper than social: Marketing lessons on YouTube from t...

May 13, 2025 0

Learn how the Sidemen created engaging content, built a loyal fanbase, and sold ...

Trump is hosting a dinner for the biggest buyers of his memecoin. The guest list is now set—and many of the winners are foreign nationals

Trump is hosting a dinner for the biggest buyers of his...

May 13, 2025 0

Democratic lawmakers have said the crypto confab is a clear case of corruption.

Zillow’s chief people officer says its remote-forward working model supercharged recruiting—But there are 2 key reasons they’re keeping their offices

Zillow’s chief people officer says its remote-forward w...

May 13, 2025 0

“We like to treat people like adults.”

MENA marketing disrupted: Trends and predictions shaping the rest of 2025

MENA marketing disrupted: Trends and predictions shapin...

May 13, 2025 0

Google experts share thoughts on the future of marketing in MENA. Discover how A...

How AI is reshaping the customer experience: Wins and watchouts

How AI is reshaping the customer experience: Wins and w...

May 13, 2025 0

Google’s Official Digital Marketing Publication. Discover how rapid advancements...

10 truths guiding Google’s media strategists in 2025

10 truths guiding Google’s media strategists in 2025

May 13, 2025 0

Google’s Official Digital Marketing Publication. Improve media efficiency with l...

Carbon footprint reporting: A new frontier of measurement for marketers

Carbon footprint reporting: A new frontier of measureme...

May 13, 2025 0

Dive into carbon footprint reporting for marketing. Discover how to measure camp...

Lessons for app marketers in 2025: Full-funnel, customer lifetime value, and a switch to smart bidding

Lessons for app marketers in 2025: Full-funnel, custome...

May 13, 2025 0

Optimise your digital marketing for apps with 2025’s mobile marketing trends. In...

Value beyond volume: Marketing's impact on pricing powe...

May 13, 2025 0

Research shows how marketing builds brand equity, influencing price & profitabil...

How Just Eat Takeaway.com predicts the impact of its marketing spend with these two ingredients

How Just Eat Takeaway.com predicts the impact of its ma...

May 13, 2025 0

How Just Eat Takeaway.com increased 63% in incremental returns using these 2 ing...

3 reasons YouTube creators are ‘the new Hollywood’

3 reasons YouTube creators are ‘the new Hollywood’

May 13, 2025 0

Google’s Official Digital Marketing Publication. Discover why YouTube creators a...

Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing

Consumer journeys have changed. Find out how the 4S beh...

May 13, 2025 0

Google’s Official Digital Marketing Publication. New media consumption behaviour...

The Impossible Ad: How Dept and Pit Viper redefined performance with AI

The Impossible Ad: How Dept and Pit Viper redefined per...

May 13, 2025 0

Google’s Official Digital Marketing Publication. Explore this case study to see ...

How Ikea engaged online shoppers in Greece to boost ad revenue by 7X

How Ikea engaged online shoppers in Greece to boost ad ...

May 13, 2025 0

How Ikea Greece boosted online and in-store traffic by analysing search behaviou...

Rethink ROI with AI-powered measurement

Rethink ROI with AI-powered measurement

May 13, 2025 0

Google’s Official Digital Marketing Publication. Explore how AI-powered measurem...

3 reasons why retailers are already seeing ROI on gen AI

3 reasons why retailers are already seeing ROI on gen AI

May 13, 2025 0

Google’s Official Digital Marketing Publication. How retailers and CPG companies...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.