Dear Hollywood, Put Down Your Smoothies and Pay Attention to Ryan Coogler’s Press Run for ‘Sinners’

It’s no secret that Hollywood has been stuck in a sustained state of anxiety over box office numbers for several years. And the first few months of 2025 haven't been helping things. Towards the end of March, the domestic box office had only reached a total of $1.34 billion, down 7% from the same time period in 2024. At last month's CinemaCon in Las Vegas, the vibes were reportedly tense, as many industry insiders seemed fearful for the future of moviegoing and concerns grew over an increasingly strained relationship between studios and exhibitors.