Anguilla Tourist Board launches “Exclusively Yours” 2025 campaign

THE VALLEY, ANGUILLA – The Anguilla Tourist Board (ATB) announce the launch of its highly anticipated summer marketing initiative, the “Exclusively Yours” campaign. This campaign, now in its second year, is an extension of last year’s successful initiative, designed to reinforce Anguilla’s appeal as an ideal summer vacation choice for both luxury and mid-luxe travelers, driving increased visitation from June through early September.

Creatively inspired by the intimacy of handwritten correspondence, “Exclusively Yours” leverages clean visuals and aspirational storytelling that embody Anguilla’s promise of “Less Screen Time, More Island Time.” Targeting deluxe travelers, including families, couples, groups, solo adventurers, and day-trippers from nearby islands, the campaign positions Anguilla as a premier year-round destination, emphasizing summer months as an ideal travel window. By promoting immersive experiences beyond Anguilla’s world-renowned beaches—such as diving, adventure sports, vibrant local culture, and diverse mid-market stays – the campaign aims to convert day visitors into extended-stay guests and further boost international arrivals, building upon a robust growth trajectory already evident from 2024’s performance.

“After 2024’s success, where we saw a 25% and 20% increase in stayovers for traditionally slow periods in  June and July, respectively, we agreed to a continuation in 2025. The campaign allows for the traveler to have access to amazing offers by not only our 5-star properties but also our villas, boutique hotels, and charming escapes. This year, the campaign is expanded to include our experience creators/ tours and rentals and to further entice our daytrippers from neighboring islands to extend their stays,” said Kimberly King-Lestrade, Chief Marketing Officer.

The initiative also features exclusive offers from esteemed on-island partners. Priority markets for the campaign include the United States, United Kingdom, Canada, Italy, and key Latin American countries such as Brazil, Argentina, Colombia, and Chile, alongside targeted regional outreach in St. Maarten/St. Martin.

The campaign will primarily unfold across key digital and social platforms, including Instagram, Facebook, and enhanced by native advertising, influencer collaborations, and experiential events. Anguilla Tourist Board has also planned immersive activations and partnerships with select media outlets and influencers, designed to provide authentic first-hand experiences.

“The ‘Exclusively Yours’ campaign positions Anguilla as a leading summer destination for both high-end luxury travelers and the growing mid-luxe market, significantly strengthening our brand visibility globally,” said King-Lestrade. “We look forward to welcoming travelers seeking unparalleled personalized experiences, delivered as only Anguilla can.”

The article Anguilla Tourist Board launches “Exclusively Yours” 2025 campaign first appeared in TravelDailyNews International.