88rising's Future Asian Music and Levi's Uplift the Next Generation of Asian Musicians with Road to FAM
Levi’s continues to champion self-expression with Road to FAM, a free, multi-city music series that will bring high-energy, multicultural performers to Singapore, Jakarta, Manila and Kuala Lumpur. This showcase is made possible in partnership with Future Asian Music (FAM), a platform designed to provide resources and support for the next generation of Asian musicians.Not only is the initiative a celebration of creativity and artistry, but it’s also a moment for the heritage lifestyle brand to commemorate an icon: the 501® jeans. The go-to denim pushing the brand’s innovative spirit, aligning with FAM, a platform that champions those who push the boundaries sonically.FAM brings tastes of music from all around the globe to diverse audiences and reflects Levi’s seamless integration into the music world, which has flourished now for over 150 years. Artists live in their Levi’s, whether on tour or under stage spotlights. The 501®, specifically, has been instrumental in the evolution of the jazz, rock and hip-hop genres. Musical legends like Freddie Mercury and the Rolling Stones wore 501® jeans; they were a symbol of rebellion and originality with a timeless appeal.Alongside FAM’s large-scale productions across cities, the featured rising artists will also be included in a mini-docuseries that will dive into their creative processes, their songwriting inspiration, life on tour and more. The tour will culminate at the FAM Festival Bangkok this summer, FAM’s inaugural event, which will unite emerging artists and bands in one city. Guests will get to experience highly curated, immersive performances across genres — and as a bonus, some of these performers will even be making their Thailand debuts.Though the performances will be the main attraction, a number of music symposiums will also take place in collaboration with the Thailand Creative Culture Agency’s THACCA Splash: Soft Power Forum 2025. These moments of connection over music bring opportunities for both artists and music fans to connect in new ways.For tickets to the events, and to learn more about each rising artist that will hit the stage at Road to FAM and tap into the wider initiative, visit futureasianmusic.com.Click here to view full gallery at Hypebeast
Levi’s continues to champion self-expression with Road to FAM, a free, multi-city music series that will bring high-energy, multicultural performers to Singapore, Jakarta, Manila and Kuala Lumpur. This showcase is made possible in partnership with Future Asian Music (FAM), a platform designed to provide resources and support for the next generation of Asian musicians.
Not only is the initiative a celebration of creativity and artistry, but it’s also a moment for the heritage lifestyle brand to commemorate an icon: the 501® jeans. The go-to denim pushing the brand’s innovative spirit, aligning with FAM, a platform that champions those who push the boundaries sonically.
FAM brings tastes of music from all around the globe to diverse audiences and reflects Levi’s seamless integration into the music world, which has flourished now for over 150 years. Artists live in their Levi’s, whether on tour or under stage spotlights. The 501®, specifically, has been instrumental in the evolution of the jazz, rock and hip-hop genres. Musical legends like Freddie Mercury and the Rolling Stones wore 501® jeans; they were a symbol of rebellion and originality with a timeless appeal.
Alongside FAM’s large-scale productions across cities, the featured rising artists will also be included in a mini-docuseries that will dive into their creative processes, their songwriting inspiration, life on tour and more. The tour will culminate at the FAM Festival Bangkok this summer, FAM’s inaugural event, which will unite emerging artists and bands in one city. Guests will get to experience highly curated, immersive performances across genres — and as a bonus, some of these performers will even be making their Thailand debuts.
Though the performances will be the main attraction, a number of music symposiums will also take place in collaboration with the Thailand Creative Culture Agency’s THACCA Splash: Soft Power Forum 2025. These moments of connection over music bring opportunities for both artists and music fans to connect in new ways.
For tickets to the events, and to learn more about each rising artist that will hit the stage at Road to FAM and tap into the wider initiative, visit futureasianmusic.com.
Click here to view full gallery at Hypebeast
