_alon_harel_Alamy.jpg?#)
Ziff Davis Acquires Millennial Women Media Brand TheSkimm
The terms of the deal for the newsletter company founded by Danielle Weisberg and Carly Zakin are not public The post Ziff Davis Acquires Millennial Women Media Brand TheSkimm appeared first on TheWrap.
TheSkimm, the digital media company that started as a daily newsletter in 2012 before growing into a digital media powerhouse, has been acquired by Ziff Davis’ Everyday Health Group.
Its founders Danielle Weisberg and Carly Zakin developed the brand from an email newsletter to a digital media empire, with several newsletters, podcasts and products. The acquisition will give Everyday Health Group access to the brand’s vast millennial readership.
“Joining Everyday Health presents an extraordinary opportunity for us to enrich our audience with even more comprehensive and in-depth information,” Danielle Weisberg and Carly Zakin, co-founders of theSkimm, said in a press release Wednesday. “Leveraging their extensive resources and expertise in the health and wellness space will allow us to better serve and empower the millennial women who rely on theSkimm. We’re thrilled to join forces and see the impact we can achieve together.”
The co-founders will remain with theSkimm, but financial terms of the deal were not disclosed. The brand has had notable entertainment investors, including Shonda Rhimes, Tyra Banks and Willow Bay, as well as Goldman Sachs and Google Ventures.
“The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format,” Executive Vice President and General Manager of Everyday Health Consumer Nan Forte said. “We’re excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women’s wellness-based content, community and commerce.”
TheSkimm’s newsletters have expanded, including the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life, Skimm Well, B2B marketer’s newsletter The SKM Report in addition to the “9 to 5ish with theSkimm” and “WellPlayed” podcasts.
The post Ziff Davis Acquires Millennial Women Media Brand TheSkimm appeared first on TheWrap.
