White Lotus TV show helps boost UK Thai takeaway orders by up to 25%
Data suggest viewers seek to ‘travel via their taste buds’ in Monday ritual that has gone viral on social mediaBeyond yodelling along to the opening credits or decoding hidden clues about the show’s plot, some fans of the critically acclaimed comedy drama The White Lotus have taken their obsession a step further this season.Since the drama – this season set in Thailand – premiered on 17 February in the UK, Thai takeaway orders through Just Eat have increased by 11%, as viewers look to “[travel] via their taste buds”. Continue reading...
Data suggest viewers seek to ‘travel via their taste buds’ in Monday ritual that has gone viral on social media
Beyond yodelling along to the opening credits or decoding hidden clues about the show’s plot, some fans of the critically acclaimed comedy drama The White Lotus have taken their obsession a step further this season.
Since the drama – this season set in Thailand – premiered on 17 February in the UK, Thai takeaway orders through Just Eat have increased by 11%, as viewers look to “[travel] via their taste buds”. Continue reading...
