What bookmaker advertising is possible in travel apps

Today, travel apps are the most convenient tool for planning trips. Naturally, they cannot but be considered advertising platforms—betting companies pay attention to them. The fact is that mobile apps for tourists have a vast audience, and the habit of decision-making implies a constant readiness for quick interaction. Accordingly, bookmakers have an opportunity to promote their services effectively. It is also beneficial for app developers as they can monetize their product.

So, travel apps have a large and active audience of millions. People book flights and hotels, choose excursions, and plan daily trips. This makes mobile apps ideal for advertising. Bookmakers are actively targeting ads to travelers because travel app users are active and mobile. The app acts as a link between betting platforms and users, i.e., it is a convenient channel for engaging in the gambling pastime.

There are several main directions for such advertising. First, there are bonuses for registration. This form of motivating users is one of the most popular directions, and it is designed as pop-ups or bright banners. They easily attract attention and stimulate the user to act.

Free bets are also a popular area of advertising. Free bets from ads can be used to place a bet on a sporting event. Bookmakers often target such ads at those travelling to specific sporting events. Cricket, specifically the Indian Premier League match, leads the way most often—at the peak of the season, cricket surpasses even the most mainstream sports in terms of popularity. This opportunity is eagerly used by IPL betting apps with bonuses, placing advertising materials in mobile applications for travelers.

Among other things, travel apps can advertise a particular sporting event. This can have different formats, such as increased betting odds. Part of active advertising is offers that are related to loyalty programs. For example, a user can get a high status in the bookmaker’s office for registration in the hotel booking application.

At the same time, it should be understood that advertising gambling as a pastime in such typical applications also has certain risks. That is why it is essential to control betting companies’ marketing. Users, in turn, should be cautious and take a conscious approach to content consumption. They should be aware of the risks associated with gambling. People can also control their actions independently, requiring them to avoid registering with dubious applications.

Photo by David Kristianto on Unsplash

The article What bookmaker advertising is possible in travel apps first appeared in TravelDailyNews International.