U.K.’s LIVE Music Fund Crosses Milestone Following Contributions From Diana Ross, Pulp & More
A number of big names have pledged a contribution of £1 per ticket from upcoming arena shows to the fund.
LONDON — The U.K.’s LIVE industry group (Live music Industry Venues & Entertainment) has announced that contributions to its music fund has crossed the £500,000 ($668,007) milestone. The fund supports the grassroots music scene, and has been backed by stars such as Diana Ross, Pulp, Mumford & Sons and Hans Zimmer, all of whom have pledged to donate £1 ($1.30) from every ticket sale for upcoming arena shows.
LIVE campaigns and raises awareness for issues facing the U.K.’s live music scene, with a particular focus on the grassroots music scene and its workers. It represents 15 live music organizations, including the Music Venue Trust, the Music Managers Forum, Featured Artists Coalition among others.
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The LIVE Trust, established in January 2025, receives funding from a voluntary contribution of £1 per ticket from arena and stadium shows with a capacity of over 5000. A funding strategy is then implemented alongside a panel of industry experts, ensuring the funds reach venues, promoters, festivals and artists.
A proposed ticket levy has long been discussed in the U.K. to help stem the tide of grassroots music venues closures. The MVT reports that over 150 venues have closed across the U.K. since 2023, citing a number of financial challenges following the COVID-19 pandemic and the cost of living crisis.
The current Labour government has supported the idea of the levy. Speaking in a parliamentary debate in January, Chris Bryant (creative industries minister) backed the idea of a levy in either format: “If the scheme does not happen voluntarily, will we make it statutory? Yes,” he said.
A number of big name acts have already committed portions from ticket sales in recent years, including Sam Fender, Katy Perry, Enter Shikari and more. Coldplay will donate 10% of the revenue from their upcoming Wembley Stadium residency to the Music Venue Trust, one of LIVE’s members. The group will play a record 10 nights at the venue in August and September.
Last week LIVE shared their Music Fans’ Voice report, which surveyed 8000 concert goers about the state of the live music industry, with 93% of respondents backing the £1 per ticket contribution.
Jon Collins, CEO of LIVE said, “This is a welcome milestone for The LIVE Trust and marks a very significant contribution to the grassroots live music sector. What this demonstrates is that there is a real appetite from performers and their teams to support the wider live ecosystem and we applaud and thank those that have already taken this initiative. Whilst this is an excellent start there is still much work to do if we are to convince government that a voluntary rather than statutory levy is both workable and sustainable.”
