UK launch of the third phase in AlUla’s “Forever Revitalising” global brand campaign
AlUla launches phase three of its "Forever Revitalising" campaign in the UK, driving bookings through digital marketing and trade partnerships. The article UK launch of the third phase in AlUla’s “Forever Revitalising” global brand campaign first appeared in TravelDailyNews International.
The Royal Commission for AlUla (RCU) announces the launch of the third phase in its “Forever Revitalising”, global brand campaign in the UK market working directly with our trade distribution partners to reach our consumers.
A digital marketing campaign has gone live this week with the campaign call to action directing consumers directly to trade partners providing a comprehensive series of travel offers. Trade partners included in this phase are Abercrombie & Kent, Elegant Resorts, Destinology, Southhall Travel and Away Holidays.
Phase three is focused on conversion, with the goal of targeting individuals who have shown direct interest in AlUla content within phase one and two. Assets include website banners and social posts, each presenting the core message of AlUla’s appeal as a destination, combined with a competitive travel package offered by each of the five trade partners.
Banyan Tree Alula
AlUla launched its inspiring inaugural global campaign, “Forever Revitalising”, in February 2024, and phase two, focused on driving consumer engagement and consideration with digital activity running from November 2024 to the end of January 2025. It made its debut across nine core global source markets in six languages.
With an emphasis on renewal and transformation, Forever Revitalising aligns with AlUla’s vision of becoming a destination that is not only historically rich but eternally relevant. With this global campaign, AlUla presents a revitalised cultural promise, inviting discerning tourists and partners to emotionally engage and be vested in its unique and evolving narrative.
Today, AlUla is emerging as a sought-after travel destination for international visitors, renowned for its rich heritage, archaeological sites, vibrant arts and culture, breathtaking natural beauty, thrilling adventures, culinary delights, rejuvenating wellness experiences, and luxurious yet locally immersive accommodations.
A true desert oasis, located in the North West of Saudi Arabia, AlUla is a place of extraordinary human and natural heritage that holds over 200,000 years of largely unexplored human history.
In July 2024, AlUla was recognised twice by TIME, the global media organisation based in the US, in the winner of its top 100 “World’s Greatest Places” 2024 list. The newly opened Dar Tantora: The House Hotel and Sharaan Nature Reserve were both mentioned as remarkable places to explore stay and visit.
The article UK launch of the third phase in AlUla’s “Forever Revitalising” global brand campaign first appeared in TravelDailyNews International.
