TREX takes flight – Pioneering travel retail-exclusive awards winners to be unveiled next week

INTERNATIONAL. Judging has concluded for The Moodie Davitt Report’s TREX Awards, the pioneering cross-category travel retail-exclusive awards programme, with results set to be revealed online next week.

As reported, TREX recognises the world’s best travel retail-exclusive products and related initiatives. The programme is designed to champion differentiation and recognise innovation in the channel. It covers multiple categories plus retailer/brand collaborations and more.

The programme attracted an encouraging number of entries, highlighting the importance of the initiative and channel-exclusive products.

TREX Awards will be made in the following categories based on the following formula: Category winner followed by Gold, Silver and Bronze medals for entries of sufficiently high merit.

1. Confectionery
2. Fine food
3. Fragrances (men’s, women’s and unisex)
4. Cosmetics, Beauty (skincare, makeup, colour)
5. Wellbeing
6. Spirits
7. Wines
8. Fashion and Accessories (including Sunglasses)
9. Jewellery and Watches
10. Destination Merchandise
11. Best ESG-focused TREX Initiative
12. Best Inflight TREX
13. Best TREX Marketing Campaign
14. Best TREX Collaboration between a Brand and Retailer (and/or Airport)
15. The ‘Patagotitan’ Award – Best overall TREX Initiative or launch

Submissions have been assessed by a diverse panel of experts, led by The Moodie Davitt Report Founder & Chairman Martin Moodie, a long-time champion of the travel retail-exclusive concept.

He was joined by veteran drinks and travel retail sector executive Tim Young, UK-based Founder & Managing Director of Young Spirit Consulting. Tim has enjoyed a stellar career across more than three decades in senior management roles with two of the world’s largest beverage alcohol companies: Seagram and Brown-Forman.

The panel was completed by Hong Kong-based Canny Kwok, one of the most highly regarded figures in the Asian beauty and travel retail world.

Canny has more than 30 years of business development and market growth experience across Asia, Mid Pacific, Hawaii and mainland USA, specialising in luxury travel retail across jewellery, watches, accessories, and perfume & cosmetics.