Tinsley Advertising named Agency of Record for St. Johns County Visitors & Convention Bureau

MIAMI, FL – Independent advertising, media and branding firm, Tinsley Advertising, has been appointed as the integrated agency of record for St. Johns County Visitors and Convention Bureau (VCB) – an entity overseeing tourism along what’s known as Florida’s “Historic Coast,” including the oceanfront destinations of St. Augustine and Ponte Vedra Beach.

For more than five decades, the nationally lauded, award-winning Tinsley, which is headquartered in Miami, has been a trusted partner for major tourism and high-profile hospitality brands throughout the U.S. and Caribbean. Their collaboration with the St. Johns County VCB signals a new chapter for the organization as recreational travel to the area continues to grow. Tinsley’s efforts will include advertising and branding – as well as digital marketing and design – to promote the market as a ‘must-see’ within the Sunshine State.

“The team at Tinsley Advertising has won countless awards for their work – true experts in the field,” said Susan Phillips, President/CEO for the St. Johns County VCB – noting that the VCB underwent a rigorous vetting process of more than a dozen top candidates before ultimately awarding the bid to Tinsley.

“They are very sharp, highly creative individuals who understand exactly what we’re looking for,” added Phillips.

“We’re thrilled to bring our 50+ years of collective experience in travel and tourism to our work with St. Johns County VCB,” said John Underwood, co-owner and CEO of Tinsley Advertising. “We look forward to widening the spotlight on this spectacular area and showcasing what makes its citizens, businesses, hotels, beaches, and entertainment venues some of the most treasured in the country.”

The St. Johns County VCB is governed by an independent board which represents more than 300 regional tourism industry partners.

Tinsley Advertising has long been recognized for its distinct ability to elevate brands – competing on an international stage through powerful storytelling and buzzy, thought-provoking campaigns. In addition to having successfully spearheaded marketing efforts for the Florida Keys & Key West for more than 30 years, the agency has been the mastermind behind a bevy of unique campaigns for destinations like Ponte Vedra Beach Resorts and Karisma Hotels and Resorts, and notable entities including Nova Southeastern University and Seabourn Cruise Line. Adding to its array of accolades, the firm has been the back-to-back recipient of the coveted Flagler Award – a top honor given during Visit Florida’s annual “Florida Governor’s Conference on Tourism.” Since the launch of this signature event, Tinsley has won more Flagler Awards than any other advertising agency in the State.

“The partnership with the St. Johns County VCB is an ideal match, as Tinsley believes in collaborating with like-minded enterprises that share the same ethical and equitable values — along with a genuine commitment to cause,” concluded Underwood. “We continuously strive to exceed client expectations and enhance brand visions, and this newest venture will be another testament to that level of excellence and dedication.”

The article Tinsley Advertising named Agency of Record for St. Johns County Visitors & Convention Bureau first appeared in TravelDailyNews International.