TimeVallée and MSC Cruises launch elegant boutique onboard MSC World America
The opening, TimeVallée’s third with MSC Cruises, underlines the partners’ shared mission to delivering elevated horological experiences at sea.
Swiss luxury watch retail concept TimeVallée has once again partnered with MSC Cruises to unveil its third multi-brand store at sea onboard MSC World America.
The opening comes ahead of MSC World America’s inaugural voyage, set to depart from PortMiami on 12 April.
The TimeVallée boutique spans 269sq m and brings together an impressive line-up of seven prestigious watch maisons, including Baume & Mercier, Cartier, Chopard, Hublot, IWC Schaffhausen, Panerai and Tag Heuer.
Designed specifically for the cruise environment, the TimeVallée space incorporates modular architecture and distinctive design details. These include open-plan exhibition areas and a marquee inspired by a watchband.
At the store, travellers can discover a distinctive luxury shopping experience that combines heritage with modernity. Additionally, they can discover the world of watchmaking through a variety of themed onboard activities.
TimeVallée’s latest opening with MSC Cruises builds on two previous retail openings on MSC Seascape (2022) and MSC Euribia (2023). The partners – both headquartered in Geneva – bring a distinctive ‘Swiss touch’ to the evolving luxury cruise retail landscape in the Americas.
The launch marks TimeVallée’s 50th global boutique in just a decade and reflects its growing footprint in the American market. By bringing its distinctive luxury retail format to MSC World America, the company reinforces its mission of sharing ‘horology passion’ with American watch enthusiasts.
MSC Cruises Senior Vice President Onboard Revenue Georg Schmickler commented: “At MSC Cruises, we are committed to providing our guests with an exceptional and tailored shopping experience. TimeVallée perfectly complements this commitment by offering a curated selection of prestigious watch brands, exceptional watchmaking expertise, and a client-centric approach.”
As reported, MSC World America will feature more than 1,000sq m of modern retail space, offering nine distinct shops and an extensive portfolio of luxury and lifestyle brands, first-at-sea concepts and exclusive shopping experiences designed to cater to a wide range of guest preferences.
During its inaugural season, the ship will operate alternating seven-night Eastern and Western Caribbean itineraries. Ports of call include Puerto Plata in the Dominican Republic, San Juan in Puerto Rico, Costa Maya and Cozumel in Mexico and Isla de Roatán in Honduras. Each itinerary will also include a stop at Ocean Cay MSC Marine Reserve, MSC Cruises’ private island destination in The Bahamas. 
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