This 2024 Found Footage Horror Movie Is the Closest We've Gotten to 'The Blair Witch Project' in 25 Years
Like The Blair Witch Project, #MissingCouple is a found footage horror movie that went to great lengths to convince its audience that it's real.
Every found footage fan knows the genre shifted on its axis with 1999’s The Blair Witch Project. Borrowing foundational elements from The McPherson Tape (UFO Abduction) and Cannibal Holocaust, it set horror on a course for reinvention, unlike anything we’d ever seen. The marketing campaign surrounding the release made the indie film feel so hauntingly real and positioned the events as an actual disappearance. The actors vanished from public life during the film's viral marketing cycle (they couldn’t even attend any red-carpet events) and largely convinced the public that the film was authentic, newly-discovered footage.
