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The Luka Doncic trade will cost the Mavericks $100 million in revenue over time, according to report
Photo by Sam Hodde/Getty Images Nico Harrison YOU are the smartest man of all-time. Ever since the Dallas Mavericks traded franchise superstar Luka Doncic to the Los Angeles Lakers, everyone has tried to find a valid reason for making the move. And every time a somewhat reasonable explanation comes up, another fact about the trade makes it look like the single worst move in NBA history. On top of making fans mad to the point that they’re chanting “Fire Nico” in reference to Mavs GM Nico Harrison less than a minute into Doncic’s return to Dallas, the ramifications from trading Doncic could have a lasting effect on the Mavs’ bottom line as well. According to ESPN’s Tim McMahon, team sources said that the trade will cost the Mavs “nine figures” over the next several years and “dozens of millions” in revenue this season. Here’s the latest from McMahon on how the Doncic trade is impacting the Mavs’ financial situation: “It’s a decision, team sources told ESPN, that probably will cost the franchise nine figures over the next several years, as the Mavs are projected to lose dozens of millions in revenue this season due to dwindling crowds, plummeting merchandise sales and sponsors severing ties with the franchise in the wake of the trade. So many fans canceled season tickets in the days after the trade that the Mavs attempted to generate some goodwill by offering limited refunds.” Fans are tuning the team out, causing home crowds to shrink, merchandise sales to drop and sponsors severing ties with the franchise. According to McMahon, so many fans canceled their season tickets after the trade that the Mavericks tried offering limited refunds to get some goodwill back. Everything that has happened post-trade just makes Nico Harrison look like the dumbest man alive. Not only have the Mavericks dropped to the Play-In after BEING IN THE NBA FINALS LAST YEAR with Doncic, but all the fans have turned on the team. The fact that Anthony Davis immediately got hurt and Kyrie Irving tore his ACL after the Doncic trade means we never even got to see Harrison defend his vision for the team. It’s a terrible situation all the way around. In the Mavericks game against Doncic’s Lakers, the fans were cheering for Los Angeles ... at a Mavericks home game. That’s insane for any crowd to turn on their own team, and it’s the Mavs’ front office’s fault. Doncic wanted to remain a Maverick forever, but Harrison took that from him. Now, they have to pay the toll, both on and off the court.
Nico Harrison YOU are the smartest man of all-time.
Ever since the Dallas Mavericks traded franchise superstar Luka Doncic to the Los Angeles Lakers, everyone has tried to find a valid reason for making the move.
And every time a somewhat reasonable explanation comes up, another fact about the trade makes it look like the single worst move in NBA history.
On top of making fans mad to the point that they’re chanting “Fire Nico” in reference to Mavs GM Nico Harrison less than a minute into Doncic’s return to Dallas, the ramifications from trading Doncic could have a lasting effect on the Mavs’ bottom line as well. According to ESPN’s Tim McMahon, team sources said that the trade will cost the Mavs “nine figures” over the next several years and “dozens of millions” in revenue this season. Here’s the latest from McMahon on how the Doncic trade is impacting the Mavs’ financial situation:
“It’s a decision, team sources told ESPN, that probably will cost the franchise nine figures over the next several years, as the Mavs are projected to lose dozens of millions in revenue this season due to dwindling crowds, plummeting merchandise sales and sponsors severing ties with the franchise in the wake of the trade. So many fans canceled season tickets in the days after the trade that the Mavs attempted to generate some goodwill by offering limited refunds.”
Fans are tuning the team out, causing home crowds to shrink, merchandise sales to drop and sponsors severing ties with the franchise. According to McMahon, so many fans canceled their season tickets after the trade that the Mavericks tried offering limited refunds to get some goodwill back.
Everything that has happened post-trade just makes Nico Harrison look like the dumbest man alive. Not only have the Mavericks dropped to the Play-In after BEING IN THE NBA FINALS LAST YEAR with Doncic, but all the fans have turned on the team. The fact that Anthony Davis immediately got hurt and Kyrie Irving tore his ACL after the Doncic trade means we never even got to see Harrison defend his vision for the team. It’s a terrible situation all the way around.
In the Mavericks game against Doncic’s Lakers, the fans were cheering for Los Angeles ... at a Mavericks home game. That’s insane for any crowd to turn on their own team, and it’s the Mavs’ front office’s fault. Doncic wanted to remain a Maverick forever, but Harrison took that from him. Now, they have to pay the toll, both on and off the court.
