The Future of Fear – New Horror Brand from Vertigo Entertainment Launches With ‘Look Out’ Comic

Artists Writers and Artisans (AWA) and Vertigo Entertainment have joined forces for The Future of Fear, “a new collection of pulse-pounding, spine-chilling horror stories.”

While the collection is being launched with a brand new original horror comic – more on that in just a minute – it’s important to note that The Future of Fear initiative is “designed to haunt fans across every medium—illustrated prose, comics, film, and television.”

AWA and Vertigo Entertainment aim to “forge the next era of boundary-pushing horror franchises with The Future of Fear,” which will deliver “a chilling lineup of stories that will be released over the next year, crafted by a handpicked team of master storytellers and artists.”

The press release details, “This collaboration redefines how terrifying tales are discovered, created, and consumed, promising to leave audiences thrilled, shaken, and hungry for more. As the Eisner Award-winning publisher brings each Future of Fear story to life through graphic works, Vertigo Entertainment and AWA Studios, the Film & TV division of AWA, are teaming up to co-produce the film and TV adaptations, ensuring these chilling tales make their way to the screen.”

First up, Look Out is written by comics newcomer Dan Baillie, with artwork from horror icon Tim Bradstreet (The Punisher, Hellblazer), and it’s releasing in stores on May 7, 2025.

“Look Out originated as a chilling Reddit thread penned by Scotland native Dan Baille that quickly amassed a cult following and caught the attention of Roy Lee and the team at Vertigo, who then brought it to me,” said Axel Alonso, AWA’s Chief Creative Officer. “At AWA, we love discovering new voices and we love the horror genre so it took one read to know this bone-chilling story needed to be brought to life as graphic fiction – in this case, as illustrated prose.”

In Look Out, Oscar, recuperating from a divorce, takes a job as a fire lookout in a secluded forest outpost, hoping for solitude and a fresh start. But his quiet retreat takes a sinister turn when he discovers a mangled sheet of paper scrawled with a strange set of rules that claim to ensure he’ll stay safe during his watch. At first, Oscar laughs it off as a prank, – a bit of harmless hazing from the other fire lookouts in the area – but as night descends, he comes to a horrifying realization that the rules are no joke, and the threat they protect against is all too real.

“As a film and television producer, I’m always searching for the next great story. I’m particularly drawn to stories that evoke a deep, universal fear—often set in environments that are uniquely unsettling,” said Lee. “I jumped at the chance to work closely with AWA, whose work I’ve long admired, to bring this collection to fans. Our mission with The Future of Fear is to spotlight exceptional voices through a groundbreaking set of horror stories. We’ve scoured both traditional and unconventional places to bring you these new tales, each terrifying in its own way, packed with all the dread, shock, and adrenaline you’d expect from masters of the craft.”

Look Out will be available both digitally and in stores wherever comic books are sold.

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