“The Art Will Win Out”: ’Baby Reindeer’s Jessica Gunning Shares Her Hopeful Outlook on the Future of the Industry

Baby Reindeer’s Jessica Gunning still has high hopes for the industry despite rumors that social media is driving casting. Find out more here.

Feb 24, 2025 - 05:35
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“The Art Will Win Out”: ’Baby Reindeer’s Jessica Gunning Shares Her Hopeful Outlook on the Future of the Industry

Last week, Stranger Things and Do Revenge star, Maya Hawke made headlines after she revealed one of the biggest and worst ways that Hollywood is changing. The actress and daughter of Uma Thurman and Ethan Hawke slammed casting directors and production companies for finding and seeking out talent based primarily on Instagram followers. As she explained to Josh Horowitz on his Happy Sad Confused podcast, she had been thinking about deleting her own social media accounts only to be told that production companies are beginning to base their funding of projects off the ensemble’s joint follower count. Of course, this isn’t always the case, but Hawke’s description of the current inner workings of the industry painted a bleak picture of who will get their projects made moving forward and whose work will end up on the cutting room floor.