Somehow, HBO Max Has Returned (No, Really)
HBO has announced that HBO Max is set to return this summer with a new improved purpose.
It’s been almost exactly two years since HBO Max rebranded to Max, a decision that baffled many due to it giving up much of its branding identity. Fans had mostly become accustomed to the new name after all this time, but now the studio has announced that the name will be changed back. That’s right, what’s now Max will return to the name HBO Max this summer. It’s yet to be announced exactly when this change will be made, but it will be sometime in the next few months. Max CEO Casey Bloys said they believe the name HBO Max “better represents” what the brand is about — if only someone had thought of that name first. President and CEO of streaming JB Perrette also said during the same presentation at WBD Upfront that the platform’s programming “just hits different.”
