San Diego Airport launches live poetry as part of efforts to “create an exceptional airport experience”

The following article was published by Future Travel Experience

San Diego International Airport has introduced a unique CX initiative. The airport’s Spring 2025 Performing Arts Resident, Poets Underground, is onsite in the terminals at a luggage-inspired stage.

San Diego International Airport’s (SAN) Performing Arts Residency Program provides a venue for artistic development and an enhanced travel experience. Until 29 April 2025, the airport’s Spring 2025 Performing Arts Resident, Poets Underground, is onsite in the terminals at a luggage-inspired stage called The Great Poetic Baggage Exchange. The artists invite travellers to engage in conversations and live-painting of murals centred around five travel-inspired themes: Adventure, Baggage, Connection, Checkpoint, and Rise.

Poets Underground is a San Diego-based LLC and non-profit, comprised of a husband-and-wife team who create and foster healthy inclusive communities through the arts, poetry and storytelling. The stories the poets gather at the airport will inspire original poems – shared back with passengers as spoken word, written word, and visual poetry. Select poems will be featured in three culminating airport performances on May 2, 6, and 8. The works will also be compiled into an anthology, preserving these creative exchanges and the spirit of travel in poetic form.

“Partnering with performing groups like Poets Underground is one of the innovative ways SAN aims to create an exceptional airport experience for our community,” said Hampton Brown, the San Diego County Regional Airport Authority’s Vice President and Chief Revenue Officer. “Passengers can have their experience turned into something inspirational and at the same time get a taste of the local performing arts scene.”

SAN’s Arts Program launched its Performing Arts Residency Program in 2016. The Performing Arts Residency Program supports the development and public performance of new work. It offers artists the space to create and rehearse new material while providing SAN patrons a unique opportunity for interaction through the performing arts.

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San Diego Airport launches live poetry as part of efforts to “create an exceptional airport experience”