Porsche Malaysia and MAM partner up for nationwide road safety awareness programme for students

Porsche Malaysia, represented by Sime Darby Auto Performance (SDAP), and the Motorsports Association of Malaysia (MAM) have partnered to educate the drivers of tomorrow about the importance of road safety.

The nationwide initiative, known as ‘Students Today. Drivers Tomorrow’ has reached over 1,600 participants aged between seven and 17 years old through engaging and interactive workshops. The goal is to equip students with the skills and knowledge they need to shape the future of road safety in Malaysia.

“Motorsports is deeply embedded in our DNA, but beyond performance and passion, road safety remains a fundamental aspect of driving. We’re proud to be partnering with the Motorsports Association of Malaysia to educate the drivers of tomorrow on the importance of road safety,” said Christopher Hunter, CEO of SDAP.

“It is crucial that we create awareness among students—our drivers of tomorrow—by equipping them with essential road safety knowledge and responsible driving habits from an early age. More importantly, by taking this knowledge home, they can influence their families to adopt safer driving practices, fostering a more responsible driving culture and contributing to safer roads across Malaysia,” he continued.

Meanwhile, Tan Sri Mokhzani Tun Mahathir, president of MAM, said, “we are excited to join forces with Porsche Malaysia to launch this road safety initiative. Education is the first step towards creating responsible drivers. By teaching students about road safety at an early age, we can instil lifelong habits that will ensure safer roads for everyone. We look forward to seeing how this partnership will not only impact the students but also inspire a broader community movement towards safer driving practices.”

As part of the partnership, Porsche Malaysia and MAM will embark on a nationwide roadshow, visiting selected schools to educate students about road safety and the importance of responsible driving and road safety. These will involve talks with motorsports instructors, interactive quizzes that tested students’ knowledge as well as the opportunity for students to try out driving simulators for first-hand experience.

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