Outlets seek fresh strategies as UK poll shows ‘news avoidance’ on the rise
Negative content and distrust among reasons given by audiences as industry works on how to keep them engagedNewsrooms around the world are deploying “ethics boxes”, story summaries and bite-size explainers to tackle the growing trend of “news avoidance”, as an increase in content and distrust in the media cause more people to tune out.Less than half (47%) of those asked about their news consumption said they viewed television news programmes regularly or had done so in the last week, according to a new Opinium poll. The figure fell to 29% for radio news and 26% for news websites. Continue reading...
Negative content and distrust among reasons given by audiences as industry works on how to keep them engaged
Newsrooms around the world are deploying “ethics boxes”, story summaries and bite-size explainers to tackle the growing trend of “news avoidance”, as an increase in content and distrust in the media cause more people to tune out.
Less than half (47%) of those asked about their news consumption said they viewed television news programmes regularly or had done so in the last week, according to a new Opinium poll. The figure fell to 29% for radio news and 26% for news websites. Continue reading...
