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‘Floundering’
From that same Reuters report by Akash Sriram that I just wrote about, speculating that iPhone prices might rise dramatically under Trump’s tariffs: However, other analysts noted that iPhone sales have been floundering in the company’s major markets, as Apple Intelligence, a suite of features that helps summarize notifications, rewrite emails and give users access to ChatGPT, has failed to enthuse buyers. Merriam-Webster defines flounder thus: : to struggle to move or obtain footing : thrash about wildly Here’s Jason Snell’s chart of iPhone sales through their most recent quarterly report — a record-breaking quarter for the company overall — covering the last three calendar months of 2024: It’s certainly up for debate whether Apple Intelligence is an effective marketing driver for iPhone sales. I mean that with no snark. Maybe Apple Intelligence is driving iPhone sales. I don’t know why people have purchased new iPhones in the last six months. Neither do you, and neither do the “other analysts” (conveniently unnamed) cited by Reuters. But what we do know, because Apple reports the revenue numbers, is that iPhone sales have been remarkably flat, year-over-year, for the last 13 quarters. ★
From that same Reuters report by Akash Sriram that I just wrote about, speculating that iPhone prices might rise dramatically under Trump’s tariffs:
However, other analysts noted that iPhone sales have been floundering in the company’s major markets, as Apple Intelligence, a suite of features that helps summarize notifications, rewrite emails and give users access to ChatGPT, has failed to enthuse buyers.
Merriam-Webster defines flounder thus:
: to struggle to move or obtain footing : thrash about wildly
Here’s Jason Snell’s chart of iPhone sales through their most recent quarterly report — a record-breaking quarter for the company overall — covering the last three calendar months of 2024:
It’s certainly up for debate whether Apple Intelligence is an effective marketing driver for iPhone sales. I mean that with no snark. Maybe Apple Intelligence is driving iPhone sales. I don’t know why people have purchased new iPhones in the last six months. Neither do you, and neither do the “other analysts” (conveniently unnamed) cited by Reuters. But what we do know, because Apple reports the revenue numbers, is that iPhone sales have been remarkably flat, year-over-year, for the last 13 quarters.
