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OpenAI Adds Shopping to ChatGPT

OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons. WIRED spoke with Adam Fry, the company’s search product lead, to ask how it all works.

Apr 28, 2025 - 20:53
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OpenAI Adds Shopping to ChatGPT
OpenAI is launching a shopping experience inside of ChatGPT, complete with product picks and buy buttons. WIRED spoke with Adam Fry, the company’s search product lead, to ask how it all works.
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