Nuxe extends Nuxuriance skincare range with two-in-one anti-ageing day and night cream

French natural cosmeceutical brand Nuxe has revealed its latest anti-ageing skincare innovation, the Nuxuriance Ultra Exceptional Day and Night Cream.

The release will be promoted with in-store activations throughout April and May at key airports, including Paris, Madrid, Frankfurt, Rome, Milan, Brussels, Milan, Warsaw, Luton and Charleroi.

The latest offer reinforces the brand’s position in the anti-ageing skincare market, building on the launch of the Nuxuriance Ultra Alfa 3R anti-ageing range last year ⁽¹⁾.

Renowned for its innovation in natural cosmetology, Nuxe uses what it describes as potent natural ingredients in its skincare products, following a strict formulation process and dermatological supervision.

This approach is exemplified in the Nuxuriance Ultra Alfa 3R – developed with what the brand describes as an ultra-high-tech formula and natural-origin technology exclusive to Nuxe. It visibly corrects the key signs of ageing such as wrinkles, sagging, lack of firmness and lack of radiance.

Nuxe reported strong demand for the range, with over 350,000 units sold in the eight months following its launch last year⁽²⁾.

This innovation has been extended to the Nuxuriance Ultra Exceptional Day and Night Cream.

Seeking to create a highly effective anti-ageing cream that combines two products in one, Nuxe developed a formula that protects, smooths, unifies and enhances radiance during the day, while repairing, renewing and maintaining hydration at night.

This formula features Alfa [3R] Technology with 2% Niacinamide (Vitamin B3), a molecule naturally found in the body that supports energy production and offers several skin benefits. These include moisturising and strengthening the skin barrier, enhancing firmness and boosting complexion.

With anti-dark-spot and anti-wrinkle benefits, it provides anti-ageing results, improves skin quality and evens out the skin tone.

The Nuxuriance Ultra Exceptional Day and Night Cream delivers antioxidant protection throughout the day and promotes skin renewal overnight. It firms the skin, stimulates collagen production, reduces redness, boosts radiance, tightens pores and deeply regenerates the skin.

This cream simplifies skincare by combining two anti-ageing routines in one jar, made for those who prefer a single-product regimen.

It offers a light, fluid texture for daytime and a richer feel for nighttime, with a refined fragrance that enhances the overall sensory experience.

Presented in a 75ml emerald-green jar with a gold finish, the cream is a key addition to the Nuxuriance Ultra line, which includes seven products, each with distinct anti-ageing properties and the signature green packaging.

Consumer tests revealed that 97% of women who tested the product were satisfied, with 90% saying they would choose Nuxuriance Ultra Exceptional Day and Night Cream again⁽³⁾.

Immediately after application, 84% of users saw their skin become visibly radiant⁽⁴⁾.

After one day, 88% reported their skin felt revitalised and smoother, with 81% observing a more refined texture⁽⁵⁾.

After seven days of use, 97% of users saw visible improvements in skin quality and an evened-out complexion⁽⁶⁾.

After 28 days, 93% experienced smoother skin, 90% noticed firmer skin and 87% found smoother wrinkles and fine lines, resulting in visibly younger-looking skin⁽⁷⁾.

Nuxe Global Travel Retail Head of Sales Camille Cordier said, “Nuxuriance Ultra Exceptional Day and Night Cream is the best embodiment to date in our incredible journey to build leadership of the anti-ageing products segment. It is a prestige segment expected to double by 2027, and Nuxuriance Ultra products will ensure we continue to ride that wave of growth.

“We have got behind this product in a big way, to the extent that in local markets, for the first time, we had anti-ageing podiums in pharmacies and selective retail, showcasing our expertise in this increasingly high-demand skincare anti-ageing routine.

“Wherever a Nuxuriance Ultra product has been introduced to market it has become an immediate success story, and we expect Nuxuriance Ultra Exceptional Day and Night Cream to have the same impact. By creating an exceptional Nuxe hero in the Nuxuriance Ultra range, I believe we have created what will become a new iconic Nuxe product.”

(1) Alfa [3R] technology = Alfalfa extract + Hyaluronic acid + Day Lily extract.

(2) Panel Sell-out: Volume – Pharmacies and para-pharmacies – France, Spain, Italy, Belgium, Germany, Portugal, Poland – YTD August 2024.

(3) Usage test: 30 volunteers after 28 days. July 2024.

(4) Usage test: 32 volunteers. Satisfaction % immediately after application.

(5) Usage test: 32 volunteers. Satisfaction % after 1 day.

(6) Usage test: 31 volunteers. Satisfaction % after 7 days.

(7) Use test: 30 volunteers. Satisfaction % after 28 days.