Bushmills partners with Dubai Duty Free in exclusive regional debut of ultra-rare 46 Year Old single malt
With only 300 bottles available worldwide (700ml, 46.3% ABV), the limited-edition release is offered in the region through the retailer for US$12,500.
UAE. Bushmills Irish Whiskey has partnered with Dubai Duty Free and Gulf Beverages for the exclusive launch of the 46 Year Old Single Malt Irish Whiskey Secrets of the River Bush in the Middle East at Dubai International Airport.
With only 300 bottles (700ml, 46.3% ABV) available worldwide, the limited-edition release is now offered in the region through the retailer for US$12,500.
The 46 Year Old single malt expression features extraordinary bottling from Bushmills, the world’s oldest licensed distillery founded in 1608.
The whiskey, crafted by Bushmills Master Blender Alex Thomas, was aged for almost 50 years in sherry casks from the revered Antonio Paez Lobato Cooperage, known for its oloroso sherry seasoning.
This maturation process reflects four centuries of Bushmills heritage, combining rich oak and sherry notes to create a distinct flavour profile.
Each individually numbered bottle comes in a specially designed box, crafted from layered wood and etched with a pattern reflecting the river’s flow through the volcanic rock along the coast.
Dubai Duty Free and Gulf Beverages are hosting a high-profile in-store activation to celebrate this exclusive regional launch.
The key highlight of the promotion is a striking hexagonal plinth and display columns, inspired by the 40,000 basalt columns of the Giant’s Causeway near the Bushmills distillery, a UNESCO World Heritage site formed around 60 million years ago.
The activation also showcases the Bushmills 26 Year Old, which was exclusively launched earlier this month at Dubai Duty Free, along with aged expressions from across the brand’s portfolio. These include 21, 15, 12, 10, 25 and 30 Year Olds, underscoring Bushmills’ heritage and craftsmanship.
Gulf Beverages Group Business Manager Chirag Aggarwal said, “The Bushmills 46 Year Old single malt Irish whiskey is the pinnacle of Irish whiskey craftsmanship and one of the most significant luxury product launches in global travel retail in 2025. Targeting highly discerning whisky collectors, the limited edition of just 300 bottles is presented as an exciting regional exclusive at Dubai Duty Free.”
Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham added, “This is a perfect example of how the partnership between Dubai Duty Free and Gulf Beverages is focused on curating a significant pipeline of prestigious and exclusive launches from our portfolio of premium+ brands.
“By introducing a series of the most exclusive, authentic and exciting new product launches, many as firsts for the region, Dubai Duty Free has become renowned as the leading specialist destination in the region for new discoveries from the world’s leading spirits brands.” 
