NCAA agrees to lift name, image and likeness recruitment ban

The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative endorsement deals before enrolling in a specific college, Tennessee Attorney General Jonathan Skrmetti says as he announced a proposed settlement in a lawsuit over the policy

Mar 18, 2025 - 03:20
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NCAA agrees to lift name, image and likeness recruitment ban
The NCAA will abandon a rule that stopped athletes from negotiating potentially lucrative endorsement deals before enrolling in a specific college, Tennessee Attorney General Jonathan Skrmetti says as he announced a proposed settlement in a lawsuit over the policy